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Adidas Wins World Cup Race, But Nike Kicks Back at Ground Level

While Adidas has edged ahead in the branding sweepstakes, with 11 national squads slated to sport Adidas jerseys at the Russia competition versus 10 wearing Nike, the latter has fought back at ground level, signing far more shoe contracts with top players.
BGC Fashion & Retail

BGC Fashion: Sneakers on Parade

BGC is fast becoming a mini fashion mecca in the metro so we will try to capture the daily live 'fashion shows' in the bustling streets of this young and modern city though BGC Fashion.  We'll start off with the basics--shoes. This must be the hottest summer in the last...